Since its inception in 1966, Vans has grown from a small footwear company in California to a global icon synonymous with creativity, individuality, and authentic style. Founded by Paul Van Doren and his partners, Vans initially catered to the needs of skateboarders and surfers, offering durable and slip-resistant shoes that could withstand the demands of these sports.

What sets Vans apart is its deep-rooted connection to youth culture#44 Deck Shoe, later renamed the Authentic, became an instant hit among skateboarders due to its simple yet functional design. This laid the foundation for Vans' reputation as a brand that understands and supports grassroots movements.