With the rapid growth of online shopping, both individual purchasing platforms (daigou) and e-commerce platforms face increasing risks of false advertising and fraudulent activities. To maintain trust and ensure customer satisfaction, these platforms must adopt comprehensive strategies to combat these challenges. Below are some effective measures:

1. Strict Vendor Verification

Both daigou and e-commerce platforms should implement rigorous vendor verification processes to ensure that sellers are legitimate and reliable. This includes:

• Requiring vendors to provide legal business licenses and tax identification numbers.
• Conducting background checks to verify the authenticity of the seller's business operations.
• Evaluating seller reviews and ratings from previous transactions.

2. Transparent Product Descriptions

To minimize false advertising, platforms should enforce clear policies on product descriptions. Measures include:

• Requiring sellers to provide accurate and detailed product information, including specifications, materials, and origin.
• Verifying product authenticity through partnerships with brands or authorized distributors.
• Allowing customer reviews and photos to provide real feedback on product quality.

3. Advanced Fraud Detection Systems

Implementing advanced technology can significantly reduce fraud risks. Strategies include:

• Using AI-powered tools to detect suspicious activities, such as fake reviews or abnormal transaction patterns.
• Implementing secure payment gateways to protect users' financial information.
• Monitoring real-time data to identify and respond to potential scams quickly.

4. Customer Education and Support

Platforms should educate customers on how to identify and avoid fraudulent activities. This can be achieved through:

• Providing guidelines on spotting fake reviews or misleading product claims.
• Offering 24/7 customer support to assist with disputes or concerns.
• Creating a transparent complaint resolution process to address issues promptly.

5. Legal Compliance and Reporting

Platforms must comply with local and international laws related to e-commerce and consumer protection. Actions include:

• Ensuring that all transactions adhere to regulatory standards for data protection and privacy.
• Collaborating with law enforcement agencies to report and investigate fraudulent activities.
• Providing users with tools to report suspicious listings or sellers effectively.

By adopting these strategies, both daigou and e-commerce platforms can build a safer and more trustworthy environment for online shopping, protecting both buyers and sellers from the risks of false advertising and fraud.